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Marketing in moderation— The marketing concept and the organization's structure

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References

1962Strategy and Structure: Chapters in the History of the American Industrial Enterprise3,242 cited
1969Broadening the Concept of Marketing2,290 cited
1977Organization Design2,180 cited
1972A Generic Concept of Marketing1,429 cited
1970A concept of corporate planning692 cited
1972The Present Status of The Marketing Concept364 cited
1971The Faltering Marketing Concept200 cited
1965Have Manufacturing Firms Adopted the Marketing Concept?115 cited
1971A Concept of Corporate Planning96 cited
1973Deepening the Concept of Marketing62 cited

Cited by

1997Market orientation in UK multiple retail companies: nature and pattern32 cited
1991Marketing planning in the larger family business29 cited
2003The dynamics of business orientation: the case of the Volvo Car Corporation17 cited

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