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Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty · Study

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ArticleDemonstrations and money-back guarantees: market mechanisms to reduce uncertainty

Amir Heiman2001

Article2001

Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

Amir Heiman · Bruce P. McWilliams · David Zilberman

142 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Supply Chain and Inventory Management

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1970Information and Consumer Behavior 1985Mental Accounting and Consumer Choice 1993The Antecedents and Consequences of Customer Satisfaction for Firms 1973Free Competition and the Optimal Amount of Fraud 2008Mental Accounting and Consumer Choice 1985The Effects of Product Class Knowledge on Information Search Behavior 1966Compliance without pressure: The foot-in-the-door technique.

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Year2001

Typearticle

Published2001-10-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations142

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(00)00181-8

openalex_workW2029988482

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2021Product returns management: a comprehensive review and future research agenda

2011Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes

2004Willingness to Pay, Compensating Variation, and the Cost of Commitment