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Brand credibility in cause‐related marketing: the moderating role of consumer values

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References

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2017

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Communication And Persuasion

2,240 cited

2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited

Cited by

2019Saudi Journal of Business and Management Studies285 cited
2018How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?187 cited
2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings165 cited
2015Consumer perspective on CSR literature review and future research agenda142 cited
2021Sociopolitical activist brands130 cited
2020When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification130 cited
2016An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature112 cited
2017The impact of corporate social responsibility on brand equity: consumer responses to two types of fit108 cited
2019Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements91 cited
2013How Customer Support for Corporate Social Responsibility Influences the Image of Companies: Evidence from the Banking Industry87 cited
2019Cause-Related Marketing Research (1988–2016): An Academic Review and Classification80 cited
2019Building a theoretical framework of message authenticity in CSR communication80 cited
2018Is the Airline Trustworthy? The Impact of Source Credibility on Voluntary Carbon Offsetting78 cited
2015Integrating social issues and customer engagement to drive loyalty in a service organisation73 cited
2019The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars73 cited
2013Customer Personal Features as Determinants of the Formation Process of Corporate Social Responsibility Perceptions72 cited