Do Business Travelers Who Belong to Frequent Guest Programs Differ from Those Who Don't Belong?

Ken W. McCleary · Pamela A. Weaver

36 citations0/0 files storedJournal of Hospitality & Tourism Research

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Customer Service Quality and Loyalty Diverse Aspects of Tourism Research Conferences and Exhibitions Management

Abstract

Most major hotel chains have developed programs that reward travelers for repeat visits. These programs, often called frequent guest programs, have been controversial promotional techniques primarily because of their cost. The study reported here examines a sample of business travelers to see if the characteristics of those who belong to frequent guest programs are different from those who do not belong to the programs.Key Words:promotion, frequent guest programs, market ing.

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1988Frequent Travelers 1991Are frequent-guest programs effective?

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1994Pricing a Motel’s Location 1994Gender-based differences in business travelers' lodging preferences 1998Market segmentation in hospitality research: no longer a sequential process

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