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Cited by

• 1993Measuring brand value with scanner data618 cited
• 2001Brand personality: How to make the metaphor fit?427 cited
• 2015Paving the way towards circular consumption: exploring consumer acceptance of refurbished mobile phones in the Dutch market375 cited
• 1992A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience364 cited
• 2012Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process100 cited
• 2023Emotions and consumer behaviour: A review and research agenda91 cited
• 1993Price setting and the value of a strong brand name86 cited
• 2013Sport team loyalty: integrating relationship marketing and a hierarchy of effects84 cited
• 2013The same old song: The power of familiarity in music choice77 cited
• 1993A Taxonomy of Leisure Purchase Decision Paradigms Based on Level of Involvement77 cited
• 2012Brand personality dimensions in the Brazilian context61 cited
• 1993An exploratory investigation of consumer decision making in the service sector58 cited
• 2006Analysis by paralysis: the pension purchase decision process53 cited
• 2011Significance of environmental sustainability issues in consumers' choice of major household appliances in South Africa