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ompetitive intelligence (CI), also known as business intelligence, is both a process and a product.As a process, CI is the set of legal and ethical methods a company uses to harness information that helps it achieve success in a global environment.As a product, CI is information about competitors' activities from public and private sources, and its scope is the present and future behavior of competitors, suppliers, customers, technologies, acquisitions, markets, products and services, and the general business environment.
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