SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Validating across-class brand anchoring theory: Issues and implications · Study

ArticleShelves

ArticleValidating across-class brand anchoring theory: Issues and implications

Stuart Van Auken2005

Article2005

Validating across-class brand anchoring theory: Issues and implications

Stuart Van Auken · Arthur J. Adams

12 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 12 citations exist upstream.

References

1981Construct Validity: A Review of Basic Issues and Marketing Practices 2001Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services 1993A Two-Factor Explanation of Assimilation and Contrast Effects 1996Addressing Disturbing and Disturbed Consumer Behavior: Is it Necessary to Change the Way We Conduct Behavioral Science?2001Editorial: Brand research imperatives 1999Across- versus within-class comparative advertising: Insights into prestige class anchoring

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2007Systems constellations: A better way to identify branding opportunities?article · 2 shared references 2002Survey research in operations management: a process‐based perspectivearticle · 1 shared reference 1989Reliability of Nominal Data Based on Qualitative Judgmentsarticle · 1 shared reference 2009Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approachchapter · 1 shared reference 2000Social desirability bias: A neglected aspect of validity testingarticle · 1 shared reference 2004The theme park experience: An analysis of pleasure, arousal and satisfactionarticle · 1 shared reference

Details

Year2005

Typearticle

Published2005-02-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations12

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/palgrave.bm.2540213

openalex_workW2033337316

Links

Imported from OpenAlex (CC0) — nothing here is generated.