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Validating across-class brand anchoring theory: Issues and implications
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Validating across-class brand anchoring theory: Issues and implications (2005)Validating across-class brand anchoring t…Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services (2001)Third-Party Organization Endo…Editorial: Brand research imperatives (2001)Editorial: Brand research imp…Across- versus within-class comparative advertising: Insights into prestige class anchoring (1999)Across- versus within-class c…Addressing Disturbing and Disturbed Consumer Behavior: Is it Necessary to Change the Way We Conduct Behavioral Science? (1996)Addressing Disturbing and Dis…A Two-Factor Explanation of Assimilation and Contrast Effects (1993)A Two-Factor Explanation of A…Construct Validity: A Review of Basic Issues and Marketing Practices (1981)Construct Validity: A Review …Construct validity in psychological tests. (1955)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Reliability of Nominal Data Based on Qualitative Judgments (1989)Survey research in operations management: a process‐based perspective (2002)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Risk Taking and Information Handling in Consumer Behavior (1969)Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Happiness and reminiscing: The role of time perspective, affect, and mode of thinking. (1985)Strategies to offset performance failures: The role of brand equity (2008)Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019)The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study (2022)Branding and Brand Equity (2002)The brand-supportive firm: An exploration of organisational drivers of brand updating (2005)Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey (2013)Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University (2014)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements (2017)Experimental and Quasi-Experimental Designs for Research (1963)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Psychology of Attitudes (1997)Factors in gaining compliance toward an acceptable level of personal unsecured debt (2004)Young consumers’ responses to suspected covert and overt blog marketing (2015)Be constantly different! How to manage influencer authenticity (2023)
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References

  • 1981Construct Validity: A Review of Basic Issues and Marketing Practices1,196 cited
  • 2001Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services248 cited
  • 1993A Two-Factor Explanation of Assimilation and Contrast Effects211 cited
  • 1996Addressing Disturbing and Disturbed Consumer Behavior: Is it Necessary to Change the Way We Conduct Behavioral Science?131 cited
  • 2001Editorial: Brand research imperatives40 cited
  • 1999Across- versus within-class comparative advertising: Insights into prestige class anchoring16 cited

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