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DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE
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  • 1989Resource Allocation Problems: Algorithmic Approaches619 cited
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  • 2002Dynamic Portfolio Selection of NPD Programs Using Marginal Returns228 cited
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  • 1999Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions86 cited
  • 2006Enterprise resource planning (ERP) systems and the manufacturing–marketing interface: an information-processing theory view

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69 cited
  • 2003Resource Allocation in Multisite Service Systems with Intersite Customer Flows65 cited
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    • 2013Įmonių Rinkodaros Programų Optimizavimo Modelis6 cited