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Does advertising mislead consumers to buy low-quality products?
16 references·0 citing·36 second hop
Does advertising mislead consumers to buy low-quality products? (1990)Does advertising mislead consumers to buy…Optimal Advertising and Optimal Quality (1997)Optimal Advertising and Optim…The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory (1988)The Relationship between Adve…Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses (1983)Product Quality, Cost Positio…An Evolutionary Theory of Economic Change. (1983)An Evolutionary Theory of Eco…A Model of Advertising and Product Quality (1978)A Model of Advertising and Pr…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…The Economic Consequences of Advertising (1975)The Economic Consequences of …Advertising and market power (1975)Advertising and market powerAdvertising as Information (1974)Advertising as InformationAdvertising and Market Power (1974)Advertising and Market PowerIndustrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…A Behavioral Theory of the Firm (1964)A Behavioral Theory of the Fi…The Economics of Information (1961)The Economics of InformationThe Economies of Scale (1958)The Economies of ScaleThe Affluent Society (1958)The Affluent SocietyThe Economic Aspects of Advertising (1950)The Economic Aspects of Adver…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Representing and Testing Organizational Theories: A Holistic Construal (1982)Environment‐strategy coalignment: An empirical test of its performance implications (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Marketing Management: Analysis, Planning and Control (1973)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)The Role of Market Forces in Assuring Contractual Performance (1981)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)Selection and Evolution of Industry (2004)The Economics of Franchising (2005)Does Corporate Governance Matter in Competitive Industries? (2007)What Can Economists Learn from Happiness Research? (2002)The role of income aspirations in individual happiness (2004)Production, Consumption, Prosumption (2010)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Dynamic capabilities and strategic management (1997)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Toward a knowledge‐based theory of the firm (1996)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Dynamic capabilities: what are they? (2000)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)
this work references cited by second hop

References

  • 1983An Evolutionary Theory of Economic Change.21,368 cited
  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1961The Economics of Information5,253 cited
  • 1974Advertising as Information3,430 cited
  • 1964A Behavioral Theory of the Firm3,009 cited
  • 1958The Affluent Society2,208 cited
  • 1983Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses911 cited
  • 1958The Economies of Scale765 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1978A Model of Advertising and Product Quality437 cited
  • 1974Advertising and Market Power318 cited
  • 1950The Economic Aspects of Advertising295 cited
  • 1975Advertising and market power246 cited
  • 1997Optimal Advertising and Optimal Quality181 cited
  • 1988The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory142 cited
  • 1975The Economic Consequences of Advertising135 cited

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