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Applying the technology acceptance model in a two-country study of SMS advertising · Study

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ArticleApplying the technology acceptance model in a two-country study of SMS advertising

Alexander Muk2014

Article2014

Applying the technology acceptance model in a two-country study of SMS advertising

Alexander Muk · Christina Chung

229 citations·0/0 files stored·Journal of Business Research

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Technology Adoption and User Behaviour Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1980Understanding Attitudes and Predicting Social Behavior 2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1993Cultures and Organizations: Software of the Mind.2003Trust and TAM in Online Shopping: An Integrated Model1 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior 1988Field Methods in Cross-Cultural Research

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2016The Effects of Perceived Usefulness and Perceived Ease of Use on Continuance Intention to Use E-Government 2021Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach 2017The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising 2019Usability factors predicting continuance of intention to use cloud e-learning application 2021

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Details

Year2014

Typearticle

Published2014-06-19

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations229

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.jbusres.2014.06.001

openalex_workW2033490146

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