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Strategy-Based Segmentation of Industrial Markets · Study

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ArticleStrategy-Based Segmentation of Industrial Markets

Theo M. M. Verhallen1998

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Articlegreen1998

Strategy-Based Segmentation of Industrial Markets

Theo M. M. Verhallen · R.T. Frambach · Jaideep C Prabhu

39 citations·0/0 files stored·Industrial Marketing Management

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1978Organizational Strategy, Structure, and Process 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1994The Capabilities of Market-Driven Organizations 1990Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases 1973Strategy-Making in Three Modes 1972A General Model for Understanding Organizational Buying Behavior 1977The Role of Personal Values in Marketing and Consumer Behavior 1989Technology Diffusion: An Empirical Test of Competitive Effects

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Details

Year1998

Typearticle

Published1998-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations39

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/s0019-8501(97)00064-3

openalex_workW2033506189

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