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Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities
3 references·16 citing·55 second hop
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(1977)Limited-dependent and qualitative variables in econometrics (1983)Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods (2003)Managerial applicability of graphical formats to support positioning decisions (2010)Multimarket Membership Mapping (2022)
this work references cited by second hop

References

  • 1979Customer-Oriented Approaches to Identifying Product-Markets426 cited
  • 1980A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes148 cited
  • 1973A Consumer Purchasing Model with Erlang Inter-Purchase Times147 cited

Cited by

  • 1991Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures67 cited
  • 1985A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures64 cited
  • 2018Know Thy Enemy: A Review and Agenda for Research on Competitor Identification55 cited
  • 2003Optimal new product positioning: A genetic algorithm approach49 cited
  • 2014Consumer substitution decisions: an integrative framework48 cited
  • 1997The effect of strategic alliance on performance48 cited
  • 1993Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature36 cited
  • 1994Competitive Market Structures: A Subset Selection Analysis30 cited
  • 2016Brand growth in packaged goods markets: Ten cases with common patterns27 cited
  • 1989Note—Extending the Rotterdam Model to Test Hierarchical Market Structures27 cited
  • 2016Testing the robustness of brand partitions identified from purchase duplication analysis

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25 cited
  • 1988Inferring competitive market structure based on a model of interpurchase intervals25 cited
  • 2004Processus d'évaluation de l'extension de marque par le consommateur : conception et validation d'un modèle de décomposition23 cited
  • 1993Log-Linear Trees: Models of Market Structure in Brand Switching Data21 cited
  • 1996Strategic marketing research18 cited
  • 1999Measuring the effects of new brand introduction on inter-brand strategic interaction18 cited