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The Advisor Project: A Study of Industrial Marketing Budgets · Study

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ArticleThe Advisor Project: A Study of Industrial Marketing Budgets

Gary L. Lilien1979

Article1979

The Advisor Project: A Study of Industrial Marketing Budgets

Gary L. Lilien · John D. C. Little

36 citations·0/0 files stored·IEEE Engineering Management Review

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Marketing and Advertising Strategies Accounting and Organizational Management Consumer Market Behavior and Pricing

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1995Visitor and exhibitor interaction at industrial trade fairs 2017Advertising effectiveness on financial performance of banking sector: Turkey case 2015How SMEs use trade shows to enter global value chains 1998Cultural values and personal selling 1987Advertising Budgeting: Process and Structure as Explanatory Variables 1996The Brand Awareness-to-Preference Link in Business Markets:2002Does advertising stimulate sales or mainly deliver signals? A multivariate analysis 1991Key success factors in marketing mature products

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Year1979

Typearticle

Published1979-06-01

VenueIEEE Engineering Management Review

ISSN-L0360-8581

Languageen

Citations36

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1109/emr.1979.4306732

openalex_workW2033773609

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