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The Advisor Project: A Study of Industrial Marketing Budgets
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The Advisor Project: A Study of Industrial Marketing Budgets (1979)The Advisor Project: A Study of Industria…Advertising effectiveness on financial performance of banking sector: Turkey case (2017)Advertising effectiveness on …How SMEs use trade shows to enter global value chains (2015)How SMEs use trade shows to e…Advertising and promotion budgeting during volatile economic conditions (2013)Advertising and promotion bud…My years with B2B marketing in India: reflections and learnings from a journey of 40 years (2012)My years with B2B marketing i…Does advertising stimulate sales or mainly deliver signals? A multivariate analysis (2002)Does advertising stimulate sa…Cultural values and personal selling (1998)Cultural values and personal …The Brand Awareness-to-Preference Link in Business Markets: (1996)The Brand Awareness-to-Prefer…Allocating the promotional budget: revisiting the advertising and promotion‐to‐sales ratio (1996)Allocating the promotional bu…Visitor and exhibitor interaction at industrial trade fairs (1995)Visitor and exhibitor interac…Key success factors in marketing mature products (1991)Key success factors in market…Advertising Budgeting: Process and Structure as Explanatory Variables (1987)Advertising Budgeting: Proces…Effective advertising in industrial supplier directories (1985)Effective advertising in indu…Cross-Cultural Research Methods (1980)Culture's Consequences: International Differences in Work-Related Values. 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  • 1995Visitor and exhibitor interaction at industrial trade fairs211 cited
  • 2017Advertising effectiveness on financial performance of banking sector: Turkey case42 cited
  • 2015How SMEs use trade shows to enter global value chains42 cited
  • 1998Cultural values and personal selling34 cited
  • 1987Advertising Budgeting: Process and Structure as Explanatory Variables31 cited
  • 1996The Brand Awareness-to-Preference Link in Business Markets:23 cited
  • 2002Does advertising stimulate sales or mainly deliver signals? A multivariate analysis20 cited
  • 2013Advertising and promotion budgeting during volatile economic conditions14 cited
  • 1991Key success factors in marketing mature products14 cited
  • 1985Effective advertising in industrial supplier directories13 cited
  • 2012My years with B2B marketing in India: reflections and learnings from a journey of 40 years11 cited
  • 1996Allocating the promotional budget: revisiting the advertising and promotion‐to‐sales ratio8 cited

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