SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study
16 references·0 citing·39 second hop
Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study (2013)Offensiveness of Advertising with Violent…Advertising of controversial products:a cross‐cultural study (2005)Advertising of controversial …The influence of religion on attitudes towards the advertising of controversial products (2004)The influence of religion on …THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising (2004)THE EFFECT OF PROVOCATION IN …Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students (2003)Does It Pay to Shock? Reactio…Attitudes towards offensive advertising: an Australian study (1999)Attitudes towards offensive a…Buy This Book: Studies in Advertising and Consumption (1997)Buy This Book: Studies in Adv…Consumer Religiosity and Retail Store Evaluative Criteria (1990)Consumer Religiosity and Reta…Advertising: Principles & Practice (1989)Advertising: Principles & Pra…On the Meaning and Measurement of Religiosity in Consumer Research (1986)On the Meaning and Measuremen…Designing Research for Application (1981)Designing Research for Applic…Personality Correlates of Intrinsic, Extrinsic, and Nonreligious Orientations (1980)Personality Correlates of Int…Living with Television: The Violence Profile (1976)Living with Television: The V…Dissatisfied Consumers: Who Gets Upset and Who Takes Action (1975)Dissatisfied Consumers: Who G…Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part …Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part …Advertising Principles and Practice (1948)Advertising Principles and Pr…Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Review of Psychometric theory (2nd ed.). (1979)Judgement under Uncertainty: Heuristics and Biases (1983)The Confucius connection: From cultural roots to economic growth (1988)Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? (2011)The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction (2014)Halal tourism, is it really Halal? (2015)Nature of Prejudice (1954)Religiosity and nationality (1995)The Authoritarian Personality (2001)Determinants of charitable donation intentions: a structural equation model (2007)The Elementary Forms of the Religious Life: (2011)Religiosity and consumer behavior: a summarizing review (2018)Magic, Science, and Religion and Other Essays. (1948)The Handbook of Social Psychology (1969)Exploring Social Desirability Bias (2003)Religious Influences on Shopping Behaviour: An Exploratory Study (2004)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)The ad creativity cube: conceptualization and initial validation (2007)The Development of Hierarchy of Effects Model in Advertising (2012)The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (1968)Uses and Gratifications Theory in the 21st Century (2000)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Variability in Citizens’ Reactions to Different Types of Negative Campaigns (2011)The Emotions that Drive Viral Video (2013)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)The “Mainstreaming” of America: Violence Profile No. 11 (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Social Identity, Self-Categorization, and the Communication of Group Norms (2006)Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)From Subservient Chickens to Brawny Men (2006)Why we buy what we buy: A theory of consumption values (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)
this work references cited by second hop

References

  • 1976Living with Television: The Violence Profile2,353 cited
  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications2,157 cited
  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications1,880 cited
  • 1981Designing Research for Application1,805 cited
  • 1990Consumer Religiosity and Retail Store Evaluative Criteria580 cited
  • 2004The influence of religion on attitudes towards the advertising of controversial products539 cited
  • 1986On the Meaning and Measurement of Religiosity in Consumer Research368 cited
  • 1948Advertising Principles and Practice325 cited
  • 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
  • 1989Advertising: Principles & Practice228 cited
  • 1975Dissatisfied Consumers: Who Gets Upset and Who Takes Action205 cited
  • 1997Buy This Book: Studies in Advertising and Consumption169 cited
  • 2005Advertising of controversial products:a cross‐cultural study164 cited
  • 2004THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising157 cited
  • 1999

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Attitudes towards offensive advertising: an Australian study
152 cited
  • 1980Personality Correlates of Intrinsic, Extrinsic, and Nonreligious Orientations137 cited
  • Cited by

    No citing works inside the corpus for this window.