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Functions and responsibilities of marketing auditors in measuring organisational performance
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  • 1989Marketing Concepts and Strategies589 cited
  • 1992Basic Marketing: A Global-managerial Approach520 cited
  • 2001Techno-Ready Marketing: How and Why Your Customers Adopt Technology338 cited
  • 1998Environmental Marketing Management233 cited
  • 2009Strategic marketing planning141 cited
  • 1994The environmental value‐attitude‐system model: A framework to guide the understanding of environmentally‐conscious consumer behaviour141 cited
  • 1997Marketing Research118 cited
  • 1993Marketing Ethics: Onward toward Greater Expectations86 cited
  • 2000Marketing Strategies for Competitive Advantage66 cited
  • 1994Retailing of financial services65 cited
  • 2001Marketing Research: The Impact of the Internet61 cited
  • 1998Global Marketing Strategy41 cited
  • 1981Introduction to Marketing8 cited

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