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PERCEPCIONES DEL COLOR Y DE LA FORMA DE LOS EMPAQUES: UNA EXPERIENCIA DE APRENDIZAJE
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PERCEPCIONES DEL COLOR Y DE LA FORMA DE LOS EMPAQUES: UNA EXPERIENCIA DE APRENDIZAJE (2008)PERCEPCIONES DEL COLOR Y DE LA FORMA DE L…The Construction of Preference (2006)The Construction of PreferenceConsumer Psychology: Categorization, Inferences, Affect, and Persuasion (2005)Consumer Psychology: Categori…Sincere Flattery: Trade‐Dress Imitation and Consumer Choice (2004)Sincere Flattery: Trade‐Dress…“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults (2002)“Deep” and “Surface” Cues: Br…Do We Really Know how Consumers Evaluate Brand Extensions? 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References

  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
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  • 2000The Influence of Positive Mood on Brand Extension Evaluations282 cited
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  • 1986Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference214 cited
  • 2000Practices of Color Classification173 cited
  • 1990An Investigation of Factors Contributing to Consumer Brand Confusion146 cited
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  • 1994Restructuring: Constructive Processing of Information Displays in Consumer Choice119 cited
  • 1987The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption101 cited
  • 2004Sincere Flattery: Trade‐Dress Imitation and Consumer Choice93 cited
  • 1978Consumer Confusion & Trademark Infringement

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92 cited
  • 1976La sintaxis de la imagen: introducción al alfabeto visual83 cited
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