Enhancing Undergraduates' Capabilities Through Team‐Based Competitions: The Edward Jones Challenge

Elisabeth J. Umble · M. Michael Umble · Kendall Artz

38 citations0/0 files storedDecision Sciences Journal of Innovative Education

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Management and Marketing Education Problem and Project Based Learning Biomedical and Engineering Education

Abstract

ABSTRACT The Edward Jones Company recently initiated financial sponsorship of team‐based competitions in six undergraduate business core classes at Baylor University. The challenges were chosen to take place in an introductory freshman business class, Managerial Accounting, Principles of Marketing, Corporate Finance, Operations Management, and Strategic Management. Teams of students in each course competed for monetary awards ranging up to $1,000 per team member. This article describes the rationale behind the Edward Jones Challenge, reviews the literature as to the expected benefits of the group projects involved in the competition, summarizes the projects used in the various classes, analyzes the results of a student survey, tests a set of hypotheses relating project structure to the expected benefits, examines the positive results derived from the Edward Jones initiative, and discusses the lessons learned from the experience.

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References

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