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An Approach to the Evaluation of Deception in Television Advertising
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An Approach to the Evaluation of Deception in Television Advertising (1974)An Approach to the Evaluation of Deceptio…An 'American psychologist' (2001)An 'American psychologist'Advertising in America: The consumer view (1969)Advertising in America: The c…Advertising in America: The Consumer View (1969)Advertising in America: The C…Readings in Attitude Theory and Measurement (1968)Readings in Attitude Theory a…Developments in the Law: Deceptive Advertising (1967)Developments in the Law: Dece…A Consideration of Beliefs and Their Role in Attitude Measurement (1967)A Consideration of Beliefs an…Modern Factor Analysis. (1961)Modern Factor Analysis.Modern factor analysis (1960)Modern factor analysisComputer Program for Varimax Rotation in Factor Analysis (1959)Computer Program for Varimax …Annual Review of Psychology (1950)Annual Review of PsychologyThe Varimax Criterion for Analytic Rotation in Factor Analysis (1958)Little Jiffy, Mark Iv (1974)Evolutionary Personality Psychology (1991)An Overview of Analytic Rotation in Exploratory Factor Analysis (2001)The Scree Test For The Number Of Factors (1966)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The structure of negative emotional states: Comparison of the Depression Anxiety Stress Scales (DASS) with the Beck Depression and Anxiety Inventories (1995)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The role of factor analysis in the development and evaluation of personality scales (1986)Factor Analysis and AIC (1987)Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017)On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique. (1972)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Design and use of questionnaires: a review of best practice applicable to surveys of health service staff and patients (2001)Economic Stress, Coercive Family Process, and Developmental Problems of Adolescents (1994)What Do We Know When We Know a Person? (1995)Subjective Well-Being (1984)Social Cognitive Theory of Organizational Management (1989)Self-Motivation for Academic Attainment: The Role of Self-Efficacy Beliefs and Personal Goal Setting (1992)Defining and Measuring Deception in Advertising: A Review and Evaluation (1980)The historic development of modern US advertising regulation (2015)How Consumers Assess the Value of Advertising (1995)
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References

  • 1960Modern factor analysis5,148 cited
  • 2001An 'American psychologist'2,342 cited
  • 1968Readings in Attitude Theory and Measurement2,138 cited
  • 1961Modern Factor Analysis.1,173 cited
  • 1959Computer Program for Varimax Rotation in Factor Analysis386 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1967A Consideration of Beliefs and Their Role in Attitude Measurement230 cited
  • 1950Annual Review of Psychology230 cited
  • 1969Advertising in America: The consumer view187 cited
  • 1967Developments in the Law: Deceptive Advertising16 cited

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