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The effect of market orientation on positional advantage and organizational performance

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References

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2,651 cited

1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited

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2020Measuring Firms’ Market Orientation Using Textual Analysis of 10‐K Filings68 cited
2011Inter‐firm relations in SME clusters and the link to marketing performance66 cited
2009Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria65 cited
2008Impact of Positioning Strategies on Corporate Performance59 cited
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2013EXPLORING THE EFFECT OF INTERNET MARKETING ORIENTATION, LEARNING ORIENTATION AND MARKET ORIENTATION ON INNOVATIVENESS AND PERFORMANCE: SME (EXPORTERS) PERSPECTIVES46 cited
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2009Market Orientation Critical Success Factors of Malaysian Manufacturers and Its Impact on Financial Performance42 cited
2013Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam41 cited