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Marketing at the bottom of the pyramid: service quality sensitivity of captive microfinance borrowers
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Marketing at the bottom of the pyramid: service quality sensitivity of captive microfinance borrowers (2013)Marketing at the bottom of the pyramid: s…The competitive advantage of corporate philanthropy (2013)The competitive advantage of …Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Invited Editorial: A Natural-…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Microfinance and Poverty: Evidence Using Panel Data from Bangladesh (2005)Microfinance and Poverty: Evi…Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)Corporate Social Responsibili…Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Corporate Social Responsibili…Research Methods for Business Students (2003)Research Methods for Business…The competitive advantage of corporate philanthropy. (2002)The competitive advantage of …Serving the world's poor, profitably. (2002)Serving the world's poor, pro…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Relational Benefits in Services Industries: The Customer's Perspective (1998)Relational Benefits in Servic…Sampling for qualitative research (1996)Sampling for qualitative rese…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Possessions and the Extended Self (1988)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Customer satisfaction with services: putting perceived value into the equation (2000)Understanding Relationship Marketing Outcomes (2002)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)‘Unsatisfactory Saturation’: a critical exploration of the notion of saturated sample sizes in qualitative research (2012)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)A Review of the Quality Indicators of Rigor in Qualitative Research (2020)Understanding Attitudes and Predicting Social Behavior (1980)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)Toward a theory of customer engagement marketing (2016)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Developing Buyer-Seller Relationships (1987)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)
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  • 2003Research Methods for Business Students17,197 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1996Sampling for qualitative research4,289 cited
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  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
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  • 2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
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  • 2013The competitive advantage of corporate philanthropy1,817 cited
  • 2002

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Serving the world's poor, profitably.
1,520 cited
  • 2005Microfinance and Poverty: Evidence Using Panel Data from Bangladesh1,258 cited
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