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Extending human personality to brands: The stability factor · Study

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ArticleExtending human personality to brands: The stability factor

Thomas Tsu Wee Tan2004

Article2004

Extending human personality to brands: The stability factor

Thomas Tsu Wee Tan

144 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1975Family resemblances: Studies in the internal structure of categories 1997Dimensions of Brand Personality 1938Personality: A Psychological Interpretation 1987Advertising and Promotion Management 1998Brands as symbolic resources for the construction of identity 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal

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2022Unreal influence: leveraging AI in influencer marketing 2010Branding places: applying brand personality concept to cities 2008The impact of culture on brand perceptions: a six‐nation study 2009Chapter 3. Brand images: Multimodal metaphor in corporate branding messages 2013Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing 2011

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Year2004

Typearticle

Published2004-04-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations144

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2540176

openalex_workW2035517427

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