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Extending human personality to brands: The stability factor
12 references·16 citing·40 second hop
Extending human personality to brands: The stability factor (2004)Extending human personality to brands: Th…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality (1995)A Brand As a Character, a Par…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…Global Traits: A Neo-Allportian Approach to Personality (1991)Global Traits: A Neo-Allporti…Selection, evocation, and manipulation. (1987)Selection, evocation, and man…Advertising and Promotion Management (1987)Advertising and Promotion Man…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Personality: A Psychological Interpretation (1938)Personality: A Psychological …Unreal influence: leveraging AI in influencer marketing (2022)Unreal influence: leveraging …Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness (2018)Materialism, cosmopolitanism,…Effect of Brand Elements on Brand Personality Perception (2014)Effect of Brand Elements on B…Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing (2013)Linkages of retailer personal…Differences in Event Brand Personality between Social Media Users and Non-Users (2013)Differences in Event Brand Pe…Towards a micro conception of brand personality: An application for print media brands in a French context (2012)Towards a micro conception of…The U.S. brand personality: A Sino perspective (2011)The U.S. brand personality: A…In Search of the Sources of Brand Personality (2011)In Search of the Sources of B…Counterfeits and branded products: effects of counterfeit ownership (2011)Counterfeits and branded prod…The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework (2010)The Effect of the Congruence …Branding places: applying brand personality concept to cities (2010)Branding places: applying bra…Predicting brand preferences (2009)Predicting brand preferencesChapter 3. Brand images: Multimodal metaphor in corporate branding messages (2009)Chapter 3. Brand images: Mult…The impact of culture on brand perceptions: a six‐nation study (2008)The impact of culture on bran…The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis (2008)The Concept of Brand Personal…Assessing the use of the brand personality scale in team sport (2007)Assessing the use of the bran…Self-Concept in Consumer Behavior: A Critical Review (1982)Measuring the Involvement Construct (1985)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)The role of consumer–brand identification in building brand relationships (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Advances in Consumer Research (2025)Thought and language (1962)Fuzzy sets (1965)Cognitive representations of semantic categories. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1938Personality: A Psychological Interpretation3,212 cited
  • 1987Advertising and Promotion Management868 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
  • 2000How Personality Makes a Difference684 cited
  • 1987Selection, evocation, and manipulation.672 cited
  • 1991Global Traits: A Neo-Allportian Approach to Personality475 cited
  • 1995A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality292 cited

Cited by

  • 2022Unreal influence: leveraging AI in influencer marketing459 cited
  • 2010Branding places: applying brand personality concept to cities231 cited
  • 2008The impact of culture on brand perceptions: a six‐nation study

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119 cited
  • 2009Chapter 3. Brand images: Multimodal metaphor in corporate branding messages98 cited
  • 2013Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing95 cited
  • 2011The U.S. brand personality: A Sino perspective91 cited
  • 2011Counterfeits and branded products: effects of counterfeit ownership79 cited
  • 2008The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis75 cited
  • 2009Predicting brand preferences68 cited
  • 2013Differences in Event Brand Personality between Social Media Users and Non-Users67 cited
  • 2018Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness66 cited
  • 2012Towards a micro conception of brand personality: An application for print media brands in a French context62 cited
  • 2011In Search of the Sources of Brand Personality59 cited
  • 2010The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework57 cited
  • 2007Assessing the use of the brand personality scale in team sport55 cited
  • 2014Effect of Brand Elements on Brand Personality Perception50 cited