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A Content Analysis of Visuals Used in Print Media Advertising · Study

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ArticleA Content Analysis of Visuals Used in Print Media Advertising

Sandra Ernst Moriarty1987

Article1987

A Content Analysis of Visuals Used in Print Media Advertising

Sandra Ernst Moriarty

72 citations·0/0 files stored·Journalism Quarterly

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Media, Gender, and Advertising Media Studies and Communication Advertising and Communication Studies

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1995Print advertising at the component level 2000Informational/Transformational Advertising 2009Split-Second Recognition: What Makes Outdoor Advertising Work?1992A Cross-Cultural Analysis of the Visual Components of Print Advertising: The United States and the European Community 1998Gender divisionsacross technology advertisements and the WWW: Implications for educational equity 2017Integrative Framing Analysis : Framing Health through Words and Visuals (Edition 1)1994Comparison of business-to-business advertising 1994Print Advertising in the Pacific Basin

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Year1987

Typearticle

Published1987-03-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations72

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1177/107769908706400238

openalex_workW2035657601

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