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A Content Analysis of Visuals Used in Print Media Advertising
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  • 1995Print advertising at the component level55 cited
  • 2000Informational/Transformational Advertising54 cited
  • 2009Split-Second Recognition: What Makes Outdoor Advertising Work?51 cited
  • 1992A Cross-Cultural Analysis of the Visual Components of Print Advertising: The United States and the European Community40 cited
  • 1998Gender divisionsacross technology advertisements and the WWW: Implications for educational equity39 cited
  • 2017Integrative Framing Analysis : Framing Health through Words and Visuals (Edition 1)37 cited
  • 1994Comparison of business-to-business advertising27 cited
  • 1994Print Advertising in the Pacific Basin26 cited
  • 2023The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products17 cited
  • 2015Before–after appeals: a dual-route effect model13 cited
  • 2022Science communication during COVID-19: when theory meets practice and best practices meet reality12 cited
  • 2011Advertising with Art: Creative Visuals12 cited
  • 2012Research Note : Sample size in content analysis of advertising11 cited
  • 2016Discourse change in a changing society: a critical discourse analysis of political advertisement in Jordan before and after the Arab Spring

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3 cited