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Advertising with Art: Creative Visuals · Study

WorkAdvertising with Art: Creative Visuals

Vanessa M. Patrick2011

Work2011

Advertising with Art: Creative Visuals

Vanessa M. Patrick · Henrik Hagtvedt

12 citations·0/0 files stored·Elsevier eBooks

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Marketing and Advertising Strategies Advertising and Communication Studies Aesthetic Perception and Analysis

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References

1997Visual Persuasion: The Role of Images in Advertising 2008Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products 1983The Information Processing of Pictures in Print Advertisements 1991Picture-Based Persuasion Processes and the Moderating Role of Involvement 2002Oracles on “Advertising”: Searching for a Definition 2026Information Processing Research in Advertising 1998Visual Persuasion: The Role of Images in Advertising 2007Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images

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Year2011

Typeother

Published2011-01-01

VenueElsevier eBooks

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/b978-0-12-375038-9.00003-0

openalex_workW8255955

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