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Advertising with Art: Creative Visuals
11 references·0 citing·45 second hop
Advertising with Art: Creative Visuals (2011)Advertising with Art: Creative VisualsInformation Processing Research in Advertising (2026)Information Processing Resear…The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry (2008)The effectiveness of nonverba…Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products (2008)Art Infusion: The Influence o…Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images (2007)Writing with Pictures: Toward…The Fine Art of Advertising (2002)The Fine Art of AdvertisingOracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…Visual Persuasion: The Role of Images in Advertising (1998)Visual Persuasion: The Role o…Visual Persuasion: The Role of Images in Advertising (1997)Visual Persuasion: The Role o…Picture-Based Persuasion Processes and the Moderating Role of Involvement (1991)Picture-Based Persuasion Proc…A Content Analysis of Visuals Used in Print Media Advertising (1987)A Content Analysis of Visuals…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior (1992)Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion (2004)INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)An Experimental Application of the DELPHI Method to the Use of Experts (1963)The American Heritage Dictionary of the English Language (1970)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)Advertising in the Metaverse: Research Agenda (2021)Statistical principles in experimental design. (1962)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)A Propositional Inventory for New Diffusion Research (1985)The Influence of Message Framing and Issue Involvement (1990)Seven Models of Framing: Implications for Public Relations (1999)The Measurement of Meaning (1957)The need for cognition. (1982)Relevance: Communication and Cognition (1986)Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising (2014)On the shapes of flavours: A review of four hypotheses (2014)Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language (2019)Language as Symbolic Action (1966)The Logic of Writing and the Organization of Society (1986)The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries (2010)The Material and Visual Basis of Institutions (2017)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience (2003)Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)[In]visible [in]tangibles: Visual portraits of the business élite (2009)Travel photos: Motivations, image dimensions, and affective qualities of places (2013)Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries (2016)The Visual Communication of Risk (1999)Discourse and manipulation (2006)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Print advertising at the component level (1995)Informational/Transformational Advertising (2000)Split-Second Recognition: What Makes Outdoor Advertising Work? (2009)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Rethinking theoretical approaches to stigma: A Framework Integrating Normative Influences on Stigma (FINIS) (2008)Designing persuasive destination websites: A mental imagery processing perspective (2011)
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References

  • 1997Visual Persuasion: The Role of Images in Advertising683 cited
  • 2008Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products586 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1991Picture-Based Persuasion Processes and the Moderating Role of Involvement413 cited
  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 2026Information Processing Research in Advertising235 cited
  • 1998Visual Persuasion: The Role of Images in Advertising158 cited
  • 2007Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images98 cited
  • 1987A Content Analysis of Visuals Used in Print Media Advertising72 cited
  • 2008The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry68 cited
  • 2002The Fine Art of Advertising17 cited

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