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ArticlePrint advertising at the component level

Rajshekhar G. Javalgi1995

Article1995

Print advertising at the component level

Rajshekhar G. Javalgi · Bob D. Cutler · Naresh K. Malhotra

55 citations·0/0 files stored·Journal of Business Research

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Media, Gender, and Advertising Marketing and Advertising Strategies Advertising and Communication Studies

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References

1981Culture's Consequences: International Differences in Work-Related Values 1983Culture's Consequences: International Differences in Work-Related Values.1977Content Analysis in Consumer Research 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising 1986Analysis of Information Content in U.S. and Japanese Magazine Advertising 1987A Content Analysis of Visuals Used in Print Media Advertising

Cited by

2011Outside the Head and Outside Individualism-Collectivism 2018Cross‐cultural consumer psychology 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study 2006Advertising standardisation in culturally similar markets 2004The relationship of cultural values and message strategies in service advertising 2008Television Advertising in the Arab World: A Status Report

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Year1995

Typearticle

Published1995-10-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations55

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1016/0148-2963(94)00116-v

openalex_workW1527592367

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