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References

1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
1977Content Analysis in Consumer Research2,310 cited
1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
1986Analysis of Information Content in U.S. and Japanese Magazine Advertising138 cited
1987A Content Analysis of Visuals Used in Print Media Advertising72 cited

Cited by

2011Outside the Head and Outside Individualism-Collectivism69 cited
2018Cross‐cultural consumer psychology65 cited
2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
2006Advertising standardisation in culturally similar markets34 cited
2004The relationship of cultural values and message strategies in service advertising31 cited
2016Presidents’ visual presentations in their official photos: A cross-cultural analysis of the US and South Korea24 cited
2008Television Advertising in the Arab World: A Status Report24 cited

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2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach20 cited

2000Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns17 cited

2015Localizing to Arabic consumers: Insights from print advertising16 cited

2019Positioning strategies of foreign and indigenous firms in an African cultural milieu13 cited