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Redescubriendo la segmentación del mercado
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Redescubriendo la segmentación del mercado (2006)Redescubriendo la segmentación del mercadoAway from home: How young Chinese consumers travel with global brands? (2017)Away from home: How young Chi…Behavioral Determinants that Drive Luxury Goods Consumption: A Study within the Tourist Context (2014)Behavioral Determinants that …Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence (2008)Transference or severance: An…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Does corporate culture matter to earnings management? Evidence from Chinese Time‐honoured Brand firms (2021)Advances in Consumer Research (2025)Relationship of subjective and objective social status with psychological and physiological functioning: Preliminary data in healthy, White women. (2000)The Theory of the Leisure Class (2009)Building Strong Brands (1995)Interpreting Qualitative Data Methods for Analysing Talk, Text and Interaction (1997)
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  • 2008Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence16 cited
  • 2017Away from home: How young Chinese consumers travel with global brands?14 cited
  • 2014Behavioral Determinants that Drive Luxury Goods Consumption: A Study within the Tourist Context13 cited

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