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Buyer–seller relationships for promotional support in the apparel sector
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Buyer–seller relationships for promotional support in the apparel sector (2002)Buyer–seller relationships for promotiona…Fashion from concept to consumer (2005)Fashion from concept to consu…The nature of interfirm partnering in supply chain management (2000)The nature of interfirm partn…Is channel coordination all it is cracked up to be? (2000)Is channel coordination all i…Organizing and Managing Channels of Distribution (1999)Organizing and Managing Chann…How Promotions Work (1995)How Promotions WorkMarketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Negotiation Strategies and the Nature of Channel Relationships (1993)Negotiation Strategies and th…Marketing Channels: A Management View (1991)Marketing Channels: A Managem…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…A Structural Equations Analysis of the Impact of Price Promotions on Store Performance (1988)A Structural Equations Analys…Retail Buyers of Apparel and Appliances: A Comparison (1985)Retail Buyers of Apparel and …Patronage behavior and retail management (1983)Patronage behavior and retail…Formulating Push Marketing Strategies: A Method and Application (1983)Formulating Push Marketing St…A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…Organizational Buying Behavior (1973)Organizational Buying BehaviorA Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…Firm Resources and Sustained Competitive Advantage (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Firm resources and sustained competitive advantage (2004)An integrative framework for supply chain collaboration (2005)The collaboration index: a measure for supply chain collaboration (2005)Trust and knowledge sharing in green supply chains (2008)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)The Economic Institutions of Capitalism (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Social Exchange Theory and Research on Business-to-Business Relational Exchange (2001)The Market Valuation of Internet Channel Additions (2002)Customer retailer loyalty in the context of multiple channel strategies (2004)Price Search in the Retail Grocery Market (1996)The Decomposition of Promotional Response: An Empirical Generalization (1999)Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Dynamic Version of the Economic Lot Size Model (2004)Impact of Deals and Deal Retraction on Brand Switching (1978)A Price Discrimination Theory of Coupons (1984)Consumer Promotions and the Acceleration of Product Purchases (1985)Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability (1991)Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework (1998)A Model of Add-On Pricing (2005)Interorganizational Relations In Marketing Channels (1979)Managing channels of distribution in the age of electronic commerce (2002)The role of multichannel integration in customer relationship management (2004)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Price, Authority, and Trust: From Ideal Types to Plural Forms (1989)Economic Action and Social Structure: The Problem of Embeddedness (2002)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)
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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1999Organizing and Managing Channels of Distribution663 cited
  • 1995How Promotions Work655 cited
  • 1973Organizational Buying Behavior640 cited
  • 2000The nature of interfirm partnering in supply chain management638 cited
  • 1991Marketing Channels: A Management View373 cited
  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
  • 1988A Structural Equations Analysis of the Impact of Price Promotions on Store Performance274 cited
  • 1993Negotiation Strategies and the Nature of Channel Relationships250 cited
  • 1983Patronage behavior and retail management207 cited
  • 2005Fashion from concept to consumer102 cited
  • 2000Is channel coordination all it is cracked up to be?79 cited
  • 1985Retail Buyers of Apparel and Appliances: A Comparison37 cited
  • 1983Formulating Push Marketing Strategies: A Method and Application

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