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Measuring competitive intelligence effectiveness: Insights from the advertising industry
5 references·8 citing·37 second hop
Measuring competitive intelligence effectiveness: Insights from the advertising industry (2001)Measuring competitive intelligence effect…Attention, Attitude, and Affect in Response to Advertising (2019)Attention, Attitude, and Affe…DAGMAR, defining advertising goals for measured advertising results (1995)DAGMAR, defining advertising …Conclusions from the ARF's copy research validity project (1994)Conclusions from the ARF's co…Attention, Attitude, and Affect in Response to Advertising (1994)Attention, Attitude, and Affe…Advertising Effectiveness Research: A Survey of Agencies, Clients and Conflicts (1992)Advertising Effectiveness Res…Family firm succession through the lens of technology intelligence (2022)Family firm succession throug…The Persistence of a Stigmatized Practice: A Study of Competitive Intelligence (2015)The Persistence of a Stigmati…An overview of articles on Competitive Intelligence in JCIM and CIR (2013)An overview of articles on Co…MEASURING THE IMAPCT OF BUSINESS INTELLEGENCE ON PERFORMANCE: AN EMPIRICAL STUDY (2012)MEASURING THE IMAPCT OF BUSIN…Industry clockspeed's impact on business innovation success factors (2011)Industry clockspeed's impact …Business Intelligence Success: An Empirical Evaluation of the Role of BI Capabilities and the Decision Environment (2010)Business Intelligence Success…Testing some major determinants for hospital innovation success (2009)Testing some major determinan…A model for Business Intelligence Systems’ Development (2009)A model for Business Intellig…TRACING THE ORIGINS OF COMPETITIVE INTELLIGENCE THROUGHOUT HISTORY (2006)Issues in defining competitive intelligence: an exploration (2008)Competitive Intelligence 2.0 (2011)Knowledge Management Systems and Human Resource Management Policies for Innovation Benchmarking: a Study of ST Ericsson (2013)Reliability and Validity Assessment (1979)The Social Psychology of Organizations. (1979)Leadership and Performance beyond Expectations (1987)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Building Theories from Case Study Research (1989)Theory Building From Cases: Opportunities And Challenges (2007)Competitive intelligence embeddedness: Drivers and performance consequences (2019)Industrial espionage – A systematic literature review (SLR) (2020)Stepping out of the Shadows: Identity Exposure as a Remedy for Stigma Transfer Concerns in the Medical Marijuana Market (2020)Competing on analytics. (2006)Business Intelligence (2007)Measuring the effects of business intelligence systems: The relationship between business process and organizational performance (2008)Business intelligence model for unstructured data management (2015)Business Intelligence (BI) system evolution: a case in a healthcare institution (2016)Exploring business intelligence applications in the healthcare industry: A comprehensive analysis (2024)Entrepreneurship Theory and Practice (1991)The Succession Process from a Resource- and Knowledge-Based View of the Family Firm (2001)Socioemotional Wealth and Business Risks in Family-controlled Firms: Evidence from Spanish Olive Oil Mills (2007)Pan-European Advertising: Think Europe—Act Local (1994)Effectiveness, Objectives, and the EFFIE Awards (1996)Correlates of successful brand advertising in China (2007)Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research (1994)The effect of web advertising visual design on online purchase intention: An examination across gender (2016)Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement (2017)Managing the marketing budget in a cost-constrained environment (2002)Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors (2013)Engaging customers through online participation in social networking sites (2016)Noncognitive Effects on Attitude Formation and Change: Fact or Artifact? (1995)Self-concept based aspects of the charismatic leader: More than meets the eye (1998)Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory (2000)Cause‐related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods (2007)Efekty reklamy w systemie komunikacji marketingowej (2009)Principles of Integrated Marketing Communications (2021)
this work references cited by second hop

References

  • 1994Attention, Attitude, and Affect in Response to Advertising98 cited
  • 2019Attention, Attitude, and Affect in Response to Advertising63 cited
  • 1994Conclusions from the ARF's copy research validity project54 cited
  • 1992Advertising Effectiveness Research: A Survey of Agencies, Clients and Conflicts28 cited
  • 1995DAGMAR, defining advertising goals for measured advertising results25 cited

Cited by

  • 2015The Persistence of a Stigmatized Practice: A Study of Competitive Intelligence48 cited
  • 2011Industry clockspeed's impact on business innovation success factors35 cited
  • 2013An overview of articles on Competitive Intelligence in JCIM and CIR34 cited
  • 2009A model for Business Intelligence Systems’ Development28 cited
  • 2022Family firm succession through the lens of technology intelligence25 cited
  • 2010Business Intelligence Success: An Empirical Evaluation of the Role of BI Capabilities and the Decision Environment23 cited
  • 2009Testing some major determinants for hospital innovation success23 cited
  • 2012MEASURING THE IMAPCT OF BUSINESS INTELLEGENCE ON PERFORMANCE: AN EMPIRICAL STUDY12 cited

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