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Segmentation of bank customers by expected benefits and attitudes

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References

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1960Cognitive, Affective and Behavioral Components of Attitudes1,034 cited
1978Issues and Advances in Segmentation Research921 cited
1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
1987Market Segmentation: A Review384 cited
1977A new approach to market segmentation200 cited

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2020An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm95 cited

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2011Trust‐based segmentation72 cited

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