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The Service Brand as Relationships Builder
1 references·16 citing·48 second hop
The Service Brand as Relationships Builder (2000)The Service Brand as Relationships BuilderThe handbook of brand management (1992)The handbook of brand managem…Customer engagement and social media: Revisiting the past to inform the future (2022)Customer engagement and socia…Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty (2017)Relationships between brand e…Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Examining branding co-creatio…Brand avoidance among Generation Y consumers (2016)Brand avoidance among Generat…The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study (2015)The impact of customer experi…The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link (2014)The Impact of Service Charact…Service Brand Relationship Quality (2014)Service Brand Relationship Qu…The effects of brand relationship quality on responses to service failure of hotel consumers (2011)The effects of brand relation…Service customer commitment and response (2010)Service customer commitment a…Measuring trust in financial services: the Trust Index (2007)Measuring trust in financial …Understanding brands as experiential spaces: axiological implications for marketing strategists (2006)Understanding brands as exper…Modeling store loyalty: perceived value in market orientation practice (2006)Modeling store loyalty: perce…Barriers to brand building in UK universities? 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References

  • 1992The handbook of brand management154 cited

Cited by

  • 2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response590 cited
  • 2022Customer engagement and social media: Revisiting the past to inform the future426 cited
  • 2015The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study236 cited
  • 2003Consumer Comfort in Service Relationships208 cited
  • 2004Market orientation, brand investment, new service development, market position and performance for service organisations163 cited
  • 2006Modeling store loyalty: perceived value in market orientation practice153 cited
  • 2014The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link144 cited
  • 2007Measuring trust in financial services: the Trust Index136 cited
  • 2006Barriers to brand building in UK universities?136 cited
  • 2006Understanding brands as experiential spaces: axiological implications for marketing strategists135 cited
  • 2017Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty129 cited
  • 2004From relationships to experiences in retail financial services129 cited
  • 2014Service Brand Relationship Quality

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127 cited
  • 2016Brand avoidance among Generation Y consumers120 cited
  • 2011The effects of brand relationship quality on responses to service failure of hotel consumers117 cited
  • 2010Service customer commitment and response110 cited