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Marketing Mix for Next Generation Marketing

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References

2000Business Models for Internet-Based E-Commerce: An Anatomy949 cited
1995Managing in the marketspace471 cited
1998VERSIONING: THE SMART WAY TO SELL INFORMATION271 cited
1990NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER216 cited
1999The personalised marketplace: beyond the 4Ps172 cited
2002Marketing moves: a new approach to profits, growth, and renewal105 cited

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2024Advances in Marketing Innovation to Enhance Resilience in the Wine Industry in Mexico0 cited

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