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The conduct of marketing audits: A critical review and commentary · Study

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ArticleThe conduct of marketing audits: A critical review and commentary

Douglas T. Brownlie1996

Article1996

The conduct of marketing audits: A critical review and commentary

Douglas T. Brownlie

19 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Strategic Planning and Analysis Competitive and Knowledge Intelligence

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References

1977Importance-Performance Analysis 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1973Marketing Management: Analysis, Planning and Control 1977From sales obsession to marketing effectiveness 1989Marketing Plans: How to Prepare Them, How to Use Them 1983Consulting is more than giving advice.1977MARKETING AUDIT COMES OF AGE.1980Can Your Marketing Planning Procedures be Improved?

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2011A renewed approach to services marketing effectiveness 2015Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms

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1996Marketing audits and auditing: Diagnosis through interventionarticle · 6 shared references 1999Benchmarking Your Marketing Processarticle · 5 shared references 2008The Marketing Audit and Organizational Performance: An Empirical Profilingarticle · 4 shared references 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaruarticle · 4 shared references 2011Philip Kotler's Contributions to Marketing Theory and Practicechapter · 3 shared references 2000The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectivenessarticle · 3 shared references

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Year1996

Typearticle

Published1996-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations19

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(95)00036-4

openalex_workW2038019804

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