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The conduct of marketing audits: A critical review and commentary

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References

1977Importance-Performance Analysis4,319 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1973Marketing Management: Analysis, Planning and Control2,439 cited
1977From sales obsession to marketing effectiveness579 cited
1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
1983Consulting is more than giving advice.208 cited
1977MARKETING AUDIT COMES OF AGE.131 cited
1980Can Your Marketing Planning Procedures be Improved?52 cited
1972Offensive Marketing: Or, How to Make Your Competitors Followers40 cited

Cited by

2011A renewed approach to services marketing effectiveness14 cited
2015Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms11 cited

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