The role of trust in technology within the TAM in the context of NFC mobile payment

Pin Luarn · Wei‐Jr Juo

21 citations0/0 files storedJournal of Information and Optimization Sciences

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Technology Adoption and User Behaviour Privacy, Security, and Data Protection Health, Technology, Consumer Behavior

Abstract

This study examines the mediating role of trust in technology on the trust in the firm dimension of the Technology Acceptance Model(TAM) in the context of the Near Field Communication(NFC) mobile payment service. The survey data received from 476 subscribers show that trust in technology has a crucial mediating effect on trust in the firm in determining subscribers' behavioral intentions regarding NFC mobile payment. In addition, it is shown that while trust in the firm does not directly impact the subscribers' behavioral intention, it exerts an indirect effect through its mediating effect on the subscribers'trust in technology. The managerial implications of the analytical findings are discussed in terms of the strategies required to enhance subscribers' willingness to adopt the NFC mobile payment method.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1994The Commitment-Trust Theory of Relationship Marketing 1995An Integrative Model Of Organizational Trust 1995Understanding Information Technology Usage: A Test of Competing Models 2003Trust and TAM in Online Shopping: An Integrated Model1

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