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Brand Communication Challenges in Getting Young Customer Engagement
13 references·1 citing·40 second hop
Brand Communication Challenges in Getting Young Customer Engagement (2014)Brand Communication Challenges in Getting…Designing Brand Identity (2021)Designing Brand IdentityIn search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults (2013)In search of status through b…Do Brand Personalities Make a Difference to Consumers? (2012)Do Brand Personalities Make a…The consumer psychology of brands (2011)The consumer psychology of br…Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)Between the mass and the clas…How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption (2009)How Young Adult Consumers Eva…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The effect of violent and non-violent computer games on cognitive performance (2008)The effect of violent and non…Strategic Brand Management (2007)Strategic Brand ManagementDimensions of Brand Personality (2006)Dimensions of Brand Personali…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Examining the Role of Supervisor Support on Generation Z's Intention to Quit (2020)Examining the Role of Supervi…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)The Presentation of Self in Everyday Life. (1956)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing (2017)‘Masstige’ marketing: A review, synthesis and research agenda (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Reports in Organizational Research: Problems and Prospects (1986)Accounting for common method variance in cross-sectional research designs. (2001)Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands Among Young Consumers (2015)Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults (2018)The picture of luxury: A comprehensive examination of college student consumers' relationship with luxury brands (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Managing Brands in the Social Media Environment (2013)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Brand new ventures? Insights on start‐ups' branding practices (2010)New brand logo design: customers’ preference for brand name and icon (2017)The influence of brand color identity on brand association and loyalty (2019)Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment (2008)How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness (2015)Established liked versus disliked brands: Brain activity, implicit associations and explicit responses (2016)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2007Strategic Brand Management1,706 cited
  • 2011The consumer psychology of brands544 cited
  • 2011Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior523 cited
  • 2021Designing Brand Identity219 cited
  • 2006Dimensions of Brand Personality124 cited
  • 2013In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults107 cited
  • 2008The effect of violent and non-violent computer games on cognitive performance87 cited
  • 2009How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption74 cited
  • 2012Do Brand Personalities Make a Difference to Consumers?30 cited

Cited by

  • 2020Examining the Role of Supervisor Support on Generation Z's Intention to Quit22 cited

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