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Meaningless or meaningful? Interpretation and intentionality in post‐modern communication
16 references·9 citing·43 second hop
Meaningless or meaningful? Interpretation and intentionality in post‐modern communication (2004)Meaningless or meaningful? Interpretation…Reading Ads Socially (2005)Reading Ads SociallyThe Discourse of Advertising (2001)The Discourse of AdvertisingThe Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The Social Uses of Advertisin…From segmentation to fragmentation (1997)From segmentation to fragment…Community and consumption (1997)Community and consumptionAdvertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…Postmodernity: The age of marketing (1993)Postmodernity: The age of mar…On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)On Resonance: A Critical Plur…A Meaning-Based Model of Advertising Experiences (1992)A Meaning-Based Model of Adve…Interpretive consumer research (1989)Interpretive consumer researchSocial communication in advertising : persons, products & images of well-being (1986)Social communication in adver…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens (2025)Green ad stories’ characteris…How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach (2024)How prevalent are suggestive …Advertising Effects? An Elemental Experiment (2018)Advertising Effects? An Eleme…Communicating across age-groups: variance in consumer attitudes from tweenagers to adults (2015)Communicating across age-grou…Making sense of metaphor: The impact of target-group-specific headlines in direct mail (2013)Making sense of metaphor: The…Interpretation of Highly Visual ‘Open’ Advertisements in Dutch Magazines (2012)Interpretation of Highly Visu…Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry (2011)Is this Shangri-La? 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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2001The Discourse of Advertising1,139 cited
  • 1996Pictorial Metaphor in Advertising988 cited
  • 1997Community and consumption862 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric792 cited
  • 1996Figures of Rhetoric in Advertising Language693 cited
  • 1992A Meaning-Based Model of Advertising Experiences580 cited
  • 1989Interpretive consumer research510 cited
  • 1993Postmodernity: The age of marketing462 cited
  • 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited
  • 1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited
  • 2005Reading Ads Socially380 cited
  • 1986Social communication in advertising : persons, products & images of well-being379 cited
  • 1997From segmentation to fragmentation363 cited

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Cited by

  • 2007Religiosity, Relationships and Consumption: A Study of Church Going in Ireland29 cited
  • 2025Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens22 cited
  • 2011Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry15 cited
  • 2012Interpretation of Highly Visual ‘Open’ Advertisements in Dutch Magazines12 cited
  • 2018Advertising Effects? An Elemental Experiment12 cited
  • 2010Insights into consumers' emerging interest in mobile services8 cited
  • 2015Communicating across age-groups: variance in consumer attitudes from tweenagers to adults7 cited
  • 2024How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach5 cited
  • 2013Making sense of metaphor: The impact of target-group-specific headlines in direct mail5 cited