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Television Show Preference: Application of a Choice Model · Study

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ChapterTelevision Show Preference: Application of a Choice Model

Donald R. Lehmann1976

Chapter1976

Television Show Preference: Application of a Choice Model

Donald R. Lehmann

94 citations·0/0 files stored·Springer eBooks

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Economic and Environmental Valuation Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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References

1966A New Approach to Consumer Theory 1976A New Approach to Consumer Theory 1968Market Segmentation: Group versus Individual Behavior 1959Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet 1962Strategy of product quality.1968Differences between Retailers' and Consumers' Perceptions 1963Demonstration of a Relationship Between Psychological Factors and Brand Choice

Cited by

1991EFFECTS OF ALTERNATIVE WEIGHTING METHODS IN A POLICY‐ CAPTURING APPROACH TO JOB EVALUATION: A REVIEW AND EMPIRICAL INVESTIGATION 1972An Experimental Study of Attitude Change, Advertising, and Usage in New Product Introduction 1978Analysis of brand preference segments 1990Extentions of probabilistic perceptual maps with implications for competitive positioning and choice

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1971Television Show Preference: Application of a Choice Modelarticle · 4 shared references 2015Visualizing⋅Matching⋅Generalizing: Case Identification Hypotheses and Case-Level Data Analysisarticle · 3 shared references 2006Investor Sentiment and the Cross‐Section of Stock Returnsarticle · 2 shared references 1978Hedonic housing prices and the demand for clean airarticle · 2 shared references 2008Conducting Discrete Choice Experiments to Inform Healthcare Decision Makingarticle · 2 shared references 2017Contemporary Guidance for Stated Preference Studiesarticle · 2 shared references

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Year1976

Typechapter

Published1976-01-01

VenueSpringer eBooks

Languageen

Citations94

Files0 public / 0

ShelfEconomic and Environmental Valuation

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doi10.1007/978-3-031-88067-4_3

openalex_workW2038849264

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