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ArticleStrategy of product quality.

Alfred A. Kuehn1962

Article1962

Strategy of product quality.

Alfred A. Kuehn

102 citations·0/0 files stored·Harvard business review

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Management Systems and Quality Improvement Management and Optimization Techniques Quality and Supply Management

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1981A Model and Measurement Methodology for Predicting Individual Consumer Choice 1976Television Show Preference: Application of a Choice Model 1988Choice rules and sensitivity analysis in conjoint simulators 1988New product forecasting models 2017Tightness–looseness: A new framework to understand consumer behavior 1982Dynamic Analysis of Consumer Response to Marketing Strategies 1995A process‐based view for customer satisfaction 1996A Quality Definition Continuum

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Year1962

Typearticle

Published1962-01-01

VenueHarvard business review

ISSN-L0017-8012

Languageen

Citations102

Files0 public / 0

ShelfManagement Systems and Quality Improvement

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openalex_workW3216656455

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