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Strategy of product quality.
0 references·13 citing·48 second hop
Strategy of product quality. (1962)Strategy of product quality.Tightness–looseness: A new framework to understand consumer behavior (2017)Tightness–looseness: A new fr…A framework for outsourcing facilities management services in Nigeria's public hospitals (2014)A framework for outsourcing f…Integrating the Kano model into architectural design: quality measurement in mass-housing units (2013)Integrating the Kano model in…A Quality Definition Continuum (1996)A Quality Definition ContinuumA process‐based view for customer satisfaction (1995)A process‐based view for cust…New product forecasting models (1988)New product forecasting modelsChoice rules and sensitivity analysis in conjoint simulators (1988)Choice rules and sensitivity …Dynamic Analysis of Consumer Response to Marketing Strategies (1982)Dynamic Analysis of Consumer …A product positioning model with costs and prices (1981)A product positioning model w…A Model and Measurement Methodology for Predicting Individual Consumer Choice (1981)A Model and Measurement Metho…A comparison of two approaches to the optimal positioning of a new product in an attribute space (1979)A comparison of two approache…Analytische Planung von Produkten im Raum der Produkteigenschaften (1978)Analytische Planung von Produ…Television Show Preference: Application of a Choice Model (1976)Television Show Preference: A…A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)THE GLOBALIZATION OF MARKETS (1983)Factors Affecting New Product Forecasting Accuracy in New Firms (1993)Selecting appropriate forecasting models using rule induction (1994)Forecasting Analogous Time Series (2001)Conditional logit analysis of qualitative choice behavior (1972)Communication of Innovations: A Cross-Cultural Approach. (1974)Formal Choice Models in Marketing (1983)Removing Heterogeneity Bias from Logit Model Estimation (1988)A Conjoint‐Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High‐Technology Products* (2009)Out of the Crisis (1982)Attractive Quality and Must-Be Quality (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A critical review of Kano's wording and its impact on attribute classification: a case study of smartphone in Korea (2016)Design Strategies for Multi-Unit Residential Buildings During the Post-pandemic Era in China (2021)Service quality assessment and enhancement using Kano model (2022)Rank Analysis of Incomplete Block Designs: I. The Method of Paired Comparisons (1952)Individual Choice Behavior (1962)Elimination by aspects: A theory of choice. (1972)Consumer Preferences for Quality and Freshness Attributes of Eggs (1994)Conjoint Optimization: An Exact Branch-and-Bound Algorithm for the Share-of-Choice Problem (2006)Dealing with Product Similarity in Conjoint Simulations (2007)A New Approach to Consumer Theory (1966)Market Segmentation: Group versus Individual Behavior (1968)An Experimental Study of Attitude Change, Advertising, and Usage in New Product Introduction (1972)A New Approach to Consumer Theory (1976)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Service excellence models: a critical discussion and comparison (2012)Impact of functional/cognitive and emotional advertisements on image and repurchase intention (2018)Relationship between ISO 9001:2015 and operational and business performance of manufacturing industries in a developing country (Indonesia) (2021)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Refinement and reassessment of the SERVQUAL scale. (1991)Decision support framework for integrating triple bottom line (TBL) sustainability in agriculture supply chain (2021)Price as an Indicator of Quality: Report on an Enquiry (1966)Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Optimal positioning of new product-concepts: Some analytical implications and empirical results (1992)Modeling manufacturing and marketing options in international operations (2002)Optimal product positioning with consideration of negative utility effect on consumer choice rule (2012)Individual Choice Behavior: A Theoretical Analysis. (1960)Predicting Choice Shares under Conditions of Brand Interdependence (1984)Some Observations on the State of the Art in Marketing Research (1988)On the creation and evaluation of e-business model variants: The case of auction (2008)The self and social behavior in differing cultural contexts. (1989)Cross‐cultural consumer psychology (2018)Culture and Organizations (2024)Sustainable Human Resource Management and Employees’ Performance: The Impact of National Culture (2024)
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Cited by

  • 1981A Model and Measurement Methodology for Predicting Individual Consumer Choice96 cited
  • 1976Television Show Preference: Application of a Choice Model94 cited
  • 1988Choice rules and sensitivity analysis in conjoint simulators83 cited
  • 1988New product forecasting models76 cited
  • 2017Tightness–looseness: A new framework to understand consumer behavior75 cited
  • 1982Dynamic Analysis of Consumer Response to Marketing Strategies67 cited
  • 1995A process‐based view for customer satisfaction65 cited
  • 1996A Quality Definition Continuum46 cited
  • 1981A product positioning model with costs and prices39 cited
  • 2013Integrating the Kano model into architectural design: quality measurement in mass-housing units30 cited
  • 2014A framework for outsourcing facilities management services in Nigeria's public hospitals24 cited
  • 1979A comparison of two approaches to the optimal positioning of a new product in an attribute space18 cited
  • 1978Analytische Planung von Produkten im Raum der Produkteigenschaften14 cited

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