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ArticleAnalysis of brand preference segments

James L. Ginter1978

Article1978

Analysis of brand preference segments

James L. Ginter · Edgar A. Pessemier

10 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Economic and Environmental Valuation

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References

1962Individual Choice Behavior 1964The Method of Paired Comparisons.1973Issues in Marketing's Use of Multi-Attribute Attitude Models 1972Individual differences and multidimensional scaling 1974The Theory of Stochastic Preference and Brand Switching 1966Attitude and Attitude Change 1972An Attitude Model for the Study of Brand Preference 1971Market Segmentation: A Strategic Management Tool

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Details

Year1978

Typearticle

Published1978-05-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations10

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/0148-2963(78)90003-6

openalex_workW2029436797

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