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Religious Marketing is Different
16 references·3 citing·36 second hop
Religious Marketing is Different (2010)Religious Marketing is DifferentMarket Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…Dictionary of marketing terms (1995)Dictionary of marketing termsThe Churching of America 1776-1990: Winners and Losers in Our Religious Economy. (1993)The Churching of America 1776…Let the Nations Be Glad!: The Supremacy of God in Missions (1993)Let the Nations Be Glad!: The…Religious Markets and the Economics of Religion (1992)Religious Markets and the Eco…Blocked Exchanges: A Taxonomy (1992)Blocked Exchanges: A TaxonomyMarketing and Exchange (1987)Marketing and ExchangeChurch Administration - Effective Leadership for Ministry (1985)Church Administration - Effec…Spheres of Justice (1983)Spheres of JusticeSharing Walzer's Understandings - Michael Walzer: Spheres of Justice New York, Basic Books, 345pp. $19.95. (1983)Sharing Walzer's Understandin…Aesthetics, Ideologies and the Limits of the Marketing Concept (1983)Aesthetics, Ideologies and th…Marketing, Society, and Conflict (1976)Marketing, Society, and Confl…A Generic Concept of Marketing (1972)A Generic Concept of MarketingSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Correlates of Continued Church Membership Intention: An Empirical Study of Religion in Ghana (2024)Correlates of Continued Churc…Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope (2015)Brands and Religion in the Se…Marketing and Religion (2002)Marketing and ReligionThe Nature of the Firm (1937)A Theory of the Allocation of Time (1965)Exchange and Power in Social Life. (1965)Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework (1993)Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)The Economic Approach to Human Behavior (1976)Religious Practice: A Human Capital Approach (1990)The Consequences of Religious Market Structure (1991)Supply-Side Explanations for Religious Change (1993)Voodoo Economics? Reviewing the Rational Choice Approach to Religion (1995)Handbook of the Sociology of Religion (2003)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Market orientation, marketing capabilities, and firm performance (2009)The Essential Guide to Effect Sizes (2010)Does it Pay to Be Good...And Does it Matter? A Meta-Analysis of the Relationship between Corporate Social and Financial Performance (2011)The employer brand (1996)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The External Control of Organizations. (1978)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Risk and Religion: An Explanation of Gender Differences in Religiosity (1995)Fundamentalism et al: Conservative Protestants in America (1998)The Red, Black, and Gray Markets of Religion in China (2006)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Liberalism and World Politics (1986)Aliens and Citizens: The Case for Open Borders (1987)Questions of Cultural Identity (2011)
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References

  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 1983Spheres of Justice1,798 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1993The Churching of America 1776-1990: Winners and Losers in Our Religious Economy.594 cited
  • 1987Marketing and Exchange520 cited
  • 1995Dictionary of marketing terms494 cited
  • 1992Religious Markets and the Economics of Religion389 cited
  • 1983Aesthetics, Ideologies and the Limits of the Marketing Concept377 cited
  • 1983Sharing Walzer's Understandings - Michael Walzer: Spheres of Justice New York, Basic Books, 345pp. $19.95.149 cited
  • 1976Marketing, Society, and Conflict124 cited
  • 1992Blocked Exchanges: A Taxonomy72 cited
  • 1993Let the Nations Be Glad!: The Supremacy of God in Missions56 cited
  • 1985Church Administration - Effective Leadership for Ministry

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24 cited

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  • 2015Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope15 cited
  • 2002Marketing and Religion6 cited
  • 2024Correlates of Continued Church Membership Intention: An Empirical Study of Religion in Ghana5 cited