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An Entropy Model of Brand Purchase Behavior · Study

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ChapterAn Entropy Model of Brand Purchase Behavior

Jerome D. Herniter1976

Chapter1976

An Entropy Model of Brand Purchase Behavior

Jerome D. Herniter

88 citations·0/0 files stored·Lecture notes in economics and mathematical systems

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1971Stochastic Models of Buying Behavior.1971A Probablistic Market Model of Purchase Timing and Brand Selection

Cited by

1986Industrial diversity and economic performance in U.S. areas 1983Formal Choice Models in Marketing 1987Customer Loyalty as a Construct in the Marketing of Banking Services 1982Dynamic Analysis of Consumer Response to Marketing Strategies 1976A Purchase Incidence Model with Inverse Gaussian Interpurchase Times 1989Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach 1978A Loyalty Group Segmentation Model for Brand Purchasing Simulation 1989Impact of Information Systems (IS) Steering Committees on IS Planning*

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1983An Investigation of the Assumptions of the NBD Model as Applied to Purchasing at Individual Storesarticle · 2 shared references 1998An empirical comparison of new product trial forecasting modelsarticle · 2 shared references 1982Dynamic Analysis of Consumer Response to Marketing Strategiesarticle · 2 shared references 2003Forecasting new product trial in a controlled test market environmentarticle · 2 shared references 1987Stochastic models of consumer behaviourarticle · 2 shared references 1977A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behaviorarticle · 2 shared references

Details

Year1976

Typechapter

Published1976-01-01

VenueLecture notes in economics and mathematical systems

ISSN-L0075-8442

Languageen

Citations88

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-642-51565-1_22

openalex_workW2040237155

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