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An Entropy Model of Brand Purchase Behavior

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References

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1986Industrial diversity and economic performance in U.S. areas235 cited
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1979Technical Note—A Generalized Maximum Entropy Principle46 cited
1978Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior36 cited
2016An Analysis and Visualization Methodology for Identifying and Testing Market Structure34 cited
1977Relation of Brand Choice to Purchase Frequency

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33 cited

1974A Comparison of the Entropy Model and the Hendry Model33 cited

1982An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior29 cited

1995Information theory as a unifying statistical approach for use in marketing research26 cited