A Comparison of the Entropy Model and the Hendry Model

Jerome D. Herniter

33 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Innovation Diffusion and Forecasting

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EDITOR'S NOTE: The following article represents the opinion of the author on how the Entropy model and the Hendry model compare. His comments on the Hendry model are not based on complete information, as complete information was not made available to him. His comments and conclusions are in no way intended and should not be construed as his or the Journal of Marketing Research's recommendation on the value, application, use, or disuse of either model.

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1976An Entropy Model of Brand Purchase Behavior 1973An Entropy Model of Brand Purchase Behavior

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1982Dynamic Analysis of Consumer Response to Marketing Strategies 1977Relation of Brand Choice to Purchase Frequency 1982An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior 1995Information theory as a unifying statistical approach for use in marketing research 1981The Theory of Stochastic Preferences: Further Comments and Clarifications 1986Discrete Attribute Models of Brand Switching 1978Constrained Information Theoretic Characterizations in Consumer Purchase Behaviour 1993Log-Linear Trees: Models of Market Structure in Brand Switching Data

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