Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A Comparison of the Entropy Model and the Hendry Model

2 references·10 citing·40 second hop

FromToDepth

this work references cited by second hop

References

1976An Entropy Model of Brand Purchase Behavior88 cited
1973An Entropy Model of Brand Purchase Behavior43 cited

Cited by

1982Dynamic Analysis of Consumer Response to Marketing Strategies67 cited
1977Relation of Brand Choice to Purchase Frequency33 cited
1982An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior29 cited
1995Information theory as a unifying statistical approach for use in marketing research26 cited
1981The Theory of Stochastic Preferences: Further Comments and Clarifications26 cited
1986Discrete Attribute Models of Brand Switching23 cited
1978Constrained Information Theoretic Characterizations in Consumer Purchase Behaviour23 cited
1993Log-Linear Trees: Models of Market Structure in Brand Switching Data21 cited
1993Analyse de la structure des marchés Le point sur les modèles15 cited
1984A generalization of the entropy model for brand purchase behavior14 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work